The brand Snezhana.NYC at Mercedes-Benz Fashion Week Russia presented clothes for gamers together with NVidia.
The collection is called Ray.
«New Snezhana Collection. NYC is addressed to fans of games. The collection is inspired by NVIDIA's innovative visualization technologies that bring great cinema photorealism into the world of computer games.
The newly introduced NVIDIA RTX ray-tracing technology embodies the dream of real-time cinema-quality rendering. The photorealistic graphics of a big movie is becoming available for the first time in the world of computer games».
Designer Snezhana Paderina tried to combine the functionality of outdoor clothing with the theme of technological innovation.