Nestlé brand Kit Kat has signed its first esports partnership as the official candy sponsor of Overwatch League team, The Los Angeles Valiant.
The LA Valiant will cooperate with Kit Kat to produce original digital and social content throughout the 2019 competitive season.
In addition to that, KIT KAT is the entitlement partner for KIT KAT Rivalry Weekend, which takes place between August 24 and 25 at LA Live. The weekend will feature branded activations and events alongside competitive Overwatch League matches.
Also, Kit Kat Team Lounges will offer exclusive seating areas for fans of each respective team.
“We are thrilled to launch our first esports sponsorship with the LA Valiant,” said Chris Kinnard, senior brand manager of Kit Kat in a release. “We can’t wait to be involved in the activities and events throughout Rivalry Weekend while we continue to learn and grow in esports for the Kit Kat brand.”