Team Liquid has named Honda as its official automotive sponsor. Honda will have its logo featured on Team Liquid’s jerseys and will collaborate with the organization on a new content series. Team Liquid will also receive access to a fleet of team-branded Honda Civics.
Automotive brand Honda has announced a partnership with esports organization Team Liquid. The deal will see Honda named the team’s official automotive sponsor.
To kick off the partnership, Team Liquid’s League of Legends team will arrive at their first match of the League of Legends Championship Series (LCS) in a TL-branded Honda Odyssey minivan. Team Liquid will also be given access to a fleet of branded Civics. The partnership was brokered by livestreaming platform Twitch. Financial terms were not disclosed.
Along with the team’s transportation, Honda will have its logo featured on Team Liquid’s jerseys, and will collaborate with the organization on a new content series focused on its League of Legends, Fortnite, and Dota 2 rosters.