Shell and Riot Games are partnering for the upcoming 2019 LEC season.
The LEC is Riot’s new professional series for the European region, and was rebranded following the integration of a franchise model.
Shell will be featured during broadcasts with a replay segment, and will host a number of giveaways for in-game items across online and live viewing events.
In addition to being featured in “Baron Power Play” segment, Shell will provide League of Legends fans with in-game items across a variety of promotions, such as viewers of Riot’s German-language Twitch channel receiving experience boosts.
Shell will also give away free skin codes to live viewers at Riot’s regional DACH Premier tour events, as well as experience bonuses and other in-game items to fans who use Shell’s ClubSmart loyalty program at participating locations.
Source: esportsobserver.com
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